We are developing a business on the domain "florist.nz" - the domain name is core to this business. In New Zealand (nz) someone would verbalize this domain name as "florist dot enzed" ... we are keen to ensure that a visual "florist.nz" and verbal "florist dot enzed" are linked somehow. Perhaps - florist(dot)nz.
**** Be careful not to take this too literally - a logo that comes back florist(dot)nz in an attractive font is unlikely to work for us ****
In addition, the New Zealand domain name authority recently allowed for the registration of this form of domain for the first time in 20 years, i.e., florist.nz. In the past, names had three parts, e.g., florist.co.nz, florist.net.nz, etc. We are hoping that the logo mechanism will help to minimize recall errors like "Hmmm, what was it now? Florist dot co dot enzed ..." (where the "dot co dot enzed" ending is what most consumers in New Zealand would guess at the present time).
The "dot enzed" aspect has to really resonate. People need to really grasp that it is "dot enzed" not "dot co dot enzed". It may be important for you to realize that in New Zealand the letter "Z" is pronounced "Zed" not "Zee" as it is elsewhere in the world.
General thoughts: Not too florally or intricate, clean lines, modern, relevant graphic element(s), unique - i.e., not just stock *floral* vector graphics with a fancy font, inclusive of a memorable icon(s) that could be used standalone would be good, easy to recolour, striking, memorable, iconic.
EDIT: Several designs submitted so far are simply decorating the text "florist dot nz" ... this won't work. It needs to be clever and simple. Consumers need to understand this is a domain name "florist.nz" and have the "dot nz" aspect seared into their minds.