The designer met the brief exactly as described. We are very happy with the design.
wie immer sehr gut und superschnell
- Aspire Media
The design submissions were excellent quality--clearly a notch above other candidates. The designer took into account very well what we had outlined in our brief. In addition, the designer was collaborative, having expeditiously made a number adjustments to the design as we went along based on my requests. We ended up with a logo that is exactly what our business needed.
A pleasure to work with
How Abdallah1 started their logo design journey
Who are you known as?
What’s your company slogan?
Tell us a bit about who you are and the people you reach
Company background: Just like Uber, mathwa as a platform provides rooms with standardized quality and price for airline passengers.
The customers buy the services from tusted mathwa co-brands with the low cost airline and don’t care who the hotel asset partner is?
Company Vision: Our vision is to create value through developing low cost hotels for low cost airlines and sell these through Mathwa platform as an integrated product.
Target audience : mathwa is a platform business like Uber with three key ecosystems – airlines, low cost hotels and end consumers i.e. airline passengers who stay at hotels.
Business Model: mathwa is a low cost budget hotel brand, which will focus on the unbranded un organized 1-2 star hotels and create a cobranded airline product (like Mathwa-airline name). It works with hotel owners to create a branded standardized product and sells it exclusively for low cost airline partner.
It provides airline passengers a seamless opportunity to book and stay as an integrated product and this is available across all the key destinations of the airline
What industry do you think your business is most related to?
Travel & Hotel
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Brand personality: The brand is a next level Airbnb, so it needs to be striking yet simple, have an icon to be representative and portray a young, fresh and energetic feel.
Being a budget hotel, it should also portray minimalism and be able to be used as a co-brand with any low cost airline for example mathwa flydubai or Mathwa Air Arabia etc.
Once the logo is designed & approved, we'll need to design samples for logo applications such as exterior branded hotel building, interior branded hotel room & reception, hotel shuttle, hotel room traveler kit/accessories.