We require a logo that can be well branded, Trade Marked and Copy Righted for an Upstart Fitness Business. We specialize in Sports performance & Strength conditioning, and CrossFit, weight loss, rehab, bodybuilding etc etc
Target market: Everyone, but main age group is from 16-35 males and females who are interested in fitness and health but also for anyone with an aim to become better and improve their fitness and wellbeing, be it athlete or image, or health reasons, most will be middle class and up coming sports people/ athlete.
BRUTE - Meaning...An animal; a beast, instinctive or physical (esp in the phrases brute strength, brute force, animal; not human, bigger and stronger etc. http://www.thefreedictionary.com/brute
The Image of the logo is the compass of the idea of being the best you can be, the whole feeling to become the best you can become as an athlete or person in everyday life.
We are looking for an iconic branded logo that reflects exclusivity, power and greatness within.
Requirements: - The logo should be applicable to different media and subjects such as, clothing, paperwork, media, merchandize, websites, etc. - Because of the multiple purpose, it has to look good on black/dark backgrounds and white/light backgrounds.
It should be easily resizable, should be clear when quite small, as well as looking good on wallpapers.
Colour Ideas: Open to give me your best.
Styles: - Tough Raw Branding, Think of a hard working honest Hero/Honourable sports idols (think about how athletes have great physique and sculpted bodies) - 1970/80s was big for gyms and fitness awareness, watch Pumping Iron, a Body building video with Arnold Schwarzenegger, watch CrossFit Youtube Videos, look around at inspirational fitness pictures and websites and fb, there is plenty on the web http://www.doyoueven.com etc. The Image of CrossFit is widely popular and a huge success today this idea and theme needs to reflect in our logo!
The logo BruteFit can be on its own, or BruteFit with the slogan, will have choice of slogans, (Forged with Iron, Sweat & Tears) (Bigger.Faster.Stronger) (Powerful, Lean & Mean) A logo that works with either would be ideal.
Likes: the Iron Edge Serious Training Logo on T Shit below.. and crossfit six
Logo will lead to more work for website and branding logos for specific Brutefit workouts such as 1. Human 2. Animal . 3 Beast . 4. Brute 5. Fox 6. Cougar