I'd really like for this to be simple and clean logo yet recognizable. I don't like overly elaborate fonts or logos that are too busy. Also, officially BMF Training stands for "Brian's Muscle and Fitness" Training but unofficially it is "Bad Mother F*cker" Training. My gym is centered around CrossFit which is a fitness framework focused on functional exercises (i.e. full body) performed at very high intensity (hence the tongue-in-cheek unofficial BMF title). I'd like for my logo to communicate some level of intensity/aggressiveness but not be completely off-putting to females.
Ideas for logos I've already had (in no particular order):
1) Incorporating some kind of animal symbolism in the logo (i.e. gorillas, jungle cats). Not Lions though (another gym owner in the area already uses that).
2) Gym equipment - could be dumbells but most likely barbells (see Fringe Sport below)
3) A symbol which is the combination of the three letters in BMF. This could be a backwards "B" with the vertical part being the leg of the "M' and similarly for the "F" on the other side.
Similar logos I like with my input:
I like the idea of the dog with the barbell but it looks too much like a 'sketch' for me
I like the inclusion of the barbell but would probably have picked a different color
I love their logo for Primal Fitness
I like the simplicity of the "H" for Hybrid