Loved how quickly they were able to work to make adjustments and perfect the logo!
How emily.l.cornelius started their logo design journey
Who are you known as?
Lock Apparel or The Lock
What’s your company slogan?
Patented Technology (if it fits)
Tell us a bit about who you are and the people you reach
Lock Apparel is performance athletic wear with patented Lock technology. The Lock's patented "D Band" gives core support for both sexes. For men it isolates the male anatomy, for women it supplies hip hugging, butt lifting engineering. Both versions use specific fabrications that differentiate between muscle groups allowing maximum support, maximum comfort, and maximum performance.
The Lock's exclusive core support is completely different than any other short on the market. Our unique fabrics and engineering hold your core and your anatomy snug while allowing your legs complete freedom…unlike compression shorts which sag when they become wet or restrict your stride. Centre yourself Stabilize your core.
The target audience is serious athletes with disposable income (it's a higher price point item). Marathoners, MMA, etc. is big for us.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Here is the current Lock logo. We like that is shows that your core and needed support is 'locked in' but would like to show that without the 'gun scope' like imagery. We also don't want to go the route of the physical lock (like a combination lock). Attached is the current Lock and Sublock logo for reference. It is also all over http://www.LockApparel.com if you'd like to look there.