Food supplements for people of all ages, including children. These are not strictly medical products, but rather those who support person in optimal health. The series includes weight loss products, products that provide you with energy, products that enhance the immune function, cleansing the body of toxins (digestion), products that improves blood circulation and such that enhance mobility of the joints, etc.
The logo should symbolize vitality, optimism, preserving the lives of people in optimal health, prevention of diseases. It must be relevant and understandable when used in different cultures and ethnics (in case of worldwide export). People of middle age should not have trouble with reading the logo as well as an understanding of its meaning.
It should be clear that the taking of this type of supplements does not replace conventional medical treatment prescribed by a specialist. However, the food supplements are based on organic (BIO) ingredients and have no negative effect on the human body (side effects), as observed while taking standard drugs. These products are not intended to be used only by professional sportsmen such as body builders, but rather by ordinary people (wider range of users).
The name of the product line should hints the consumers that the products offered “keeps lives” and contribute to their longevity and strong health.
The logo must be composed of inscription with proper font and logotype that subsequently can be used only as logotype. For example, the logotype can be further used on a cap, brochures, etc.