CoPilot is an adventure / lifestyle company with a laid back California cool feel to it. The main business activity is that we offer unique experiences such as sightseeing tours of Los Angeles and San Francisco in a vintage sidecar motorcycle.
Although initially, the focus lies on motorcycle sightseeing tours, eventually CoPilot aims to be much more than that. We will expand into a brick and mortar location, shaping and selling surfboards, goods, t-shirts and hats, building and selling custom motorcycles such as Cafe Racer style bikes. Our brick and mortar location could also function as a coffee/juice bar, and a yoga studio offering multi-sensory experiential yoga. We like to call it the "Temple of Eternal Sunshine". A kind of clubhouse where all kinds of cool things are happening: events such as movie nights, experiential dinners, communal yoga classes, and it will be the hub and starting point for the core business: Vintage Sidecar Motorcycle sightseeing tours of Los Angeles (and San Francisco).
Aiming to expand this concept to cities all around the world, we are looking for a logo/brand identity that expresses a sense of adventure, exploration and wanderlust, but also positivity, friendly vibes and sunshine. We are also environmentalists and nature-lovers and will have initiatives to offset carbon footprint. We hate disposable plastic. We like durable objects and products.
Brands that we like are Patagonia, Album Surfboards, Deus Ex Machina, Gjusta bakery in Venice Beach.
We like pastel colors, vintage California 1960's and 70's looks, but don't feel limited to this. Also: The color palette that we ended up with looks yellow but please don't be limited by this. We don't know what color we want our logo to be. Could be baby blues, pastel pinks or yellow, or coral, we don't know. We also like modern logo's, ideally we would get a mix of modern with a vintage feel. It could even be something that looks a little like a tattoo. Who knows. We'd like to explore a variety of designs. We want to evoke a sense of wanderlust and travel. The logo needs to be versatile. It needs to look good as a large decal on the sidecar of the motorcycle but it must also be versatile enough to fit on a surfboard. We would like to emphasize CoPilot, not so much "Rides", but it might be a good idea to be able to add that word to the logo when it fits in the context of a motorcycle tour. It could also be CoPilot Surfboards, CoPilot Cafe, etc. We don't want a logo with just letters. We want some graphics. Perhaps it could be a helmet with pilots goggles, or a sidecar motorcycle intricate line drawing, or something with surfboards and palm trees or a combination, OR something more abstract.
We have created a Pinterest mood board for the general brand, and also a board with some logo inspiration of designs we like. Here are the boards:
Logo inspiration: https://www.pinterest.com/mawazawa/…spiration/
This is the type of motorcycle we use (the grey one with red stripe and tan leather is our favorite):