Camp Fit Mom – an outdoor fitness camp for women
target audience – stay home moms ages 25-55 in an affluent neighborhoodindustry and competitors - our competitors are other boot camps and personal trainers, yoga, running clubs.
values, feelings and messages you want the design to communicate – We help women feel stronger, younger, healthier and more confident.
I don’t want to be overly feminine and I don’t want to be intimidating to someone less active.
ONLY Colors I would like are purple, teal, silver, black or white.
I DON’T WANT TO SEE PINKI would LOVE to see a picture of a kettle bell, woman doing push ups, lunges, or pull ups. No pictures of children or girly poses. No provocative women. No more than ONE clip art.
Think and feel “FIT” (not skinny or overly buff), outdoors, Medicine balls, TRX, kettle bells. Think college sports.
It should look like a team’s logo.
This will be designed into a shirt, it will also go on our website, business cards and flyers.