CrossFit Logan is a CrossFit gym opening in the Logan Square neighborhood of Chicago (this is part of the city of Chicago; it is NOT a suburb). We will only provide CrossFit fitness classes for our members. We will not provide other non-CrossFit fitness activities. We will serve between 100 and 300 members in a relatively tight-knit community.
Our gym can be for anyone, but the TARGET audience is heath and fitness focused individuals who enjoy competitiveness in athletics. The age range is mid 20’s to mid 40’s with mid to higher incomes. Think Lulu Lemon Athletica wearing urbanites who shop at Whole Foods and also lift weights.
At a high level CrossFit Logan is a rejection of traditional fitness which focuses on unnatural machines, isolated movements, and individual purists on a treadmill, elliptical or in a weight room. In place of these things CrossFit embraces moving the way your body was designed to move and makes working out a community activity which is critical to motivating people to push themselves to the levels necessary to achieve superior results. RESULTs are key to CrossFit Logan’s identity.
The programming is composed of three primary things (1) constantly varied (2) high intensity (3) functional movements. These three elements are core to the training and are a big part of the brand but do not describe it in its entirety. Each of these elements embodies many things. Constantly varied is critical because of its effectiveness, because it makes workouts more interesting and because achieving robust fitness requires robust training. High intensity is critical to achieving results. If you want to lift heavy things, you need to lift heavy things, no pain, no gain, etc. Functional movements embody moving the way our bodies naturally evolved to move, not working against them.
Together these things translate into a workout routine made up of activities like picking up heavy bar bells and lifting them over your head, climbing up ropes and flipping tractor tires; not pushing on a machine, pretend running on an elliptical or doing little mini sit-ups AKA crunches.
In addition to these three things CrossFit has become known as unconventional, somewhat arrogant, hugely effective and competitive.