THE FEEL OF THE LOGO
The logo that we are looking should look like a logo were women, children and men would go to eat, rather than a sports logo from a sports team. In other words, the line of design shouldn’t look rough or aggressive. I just put some examples of logos that don’t look rough or aggressive. DONT copy the logos, those examples are just to give you an idea of the feeling of what we want to show.
ABOUT THE COLORS
Please use colors, we dont need it in black and white. As our name is Greenstone, the green color is very important for us… these are good different type of greenst to use in your designs.
We like the contrast that can be created using two different type of greens for trees, hills or anything else in your design… like in this design…
INSIDE THE LOGO
Incorporating something from the mini golf into the logo, could be good but it is NOT 100% necessary. If you decide to use it, it shouldn't take more than 15% in the logo so that it doesn't dominate it. It's a park with a restaurant that has a mini golf. Not the other way around. Putting a traditional golf hole flag pole into the design is a good idea.
Write EAT - PLAY - RELAX in the logo, that will communicate about the restaurant and the feel we want.
Don’t put mountains, pic nic tables, people into the logo. The most part of the logo should be for trees, hills, grass, you could do sky, clouds and sun if you want. The idea is to show people an idea of being outdoors. Our property doesn’t overlook mountains, it overlooks trees, so use a forest or lots of trees if you want. Check out the pic of the view in the brief. I will try to upload a video.
HOW TO PRESENT YOUR LOGO
Please use a white background and recycled paper background to present your logos.
GREENSTONE is a 2500 square meter small park in a shopping mall.
We will have a restaurant, with a pic nic table style concept, it will have areas for families to play, fire pits to keep warm, and an 18 hole mini golf course for families to entertain themselves. The concept is made for people that are NOT outdoors people, to feel outdoors. Since we are at a shopping mall, our clients can have the benefit of being outdoors but with all the comfortableness of being in a shopping mall.
The park has this amazing view of the forest, that you will be able to see from the restaurant.
We are trying to give the impression like it's a huge park, but it is not a huge park, its in a shopping mall. You are not allowed to camp there or sleep there. So please don't use tents in your logo because it will confuse our customers.
Our restaurant will have a camping concept. Some tables will be pick nic tables, some tables chairs will have swings. Some spaces will just have classical picnic blankets at eat in the floor. We will give you your food in a pick nic basket. The idea is to make you feel like you went on a pick nic to a park with your family, instead of being served at a restaurant.