Gluteboost is a booty enhancement supplement for women. We have been in business for 5 years and are #1 in the industry. However, we are looking to rebrand and bring our image up to 2018 status. If you google our existing website, please do not draw on our previous/existing branding for inspiration. SuppTech was an umbrella company that housed Gluteboost and was geared more towards the fitness industry, but now Gluteboost is going to be it's own stand-alone company.
The look we are currently moving towards is a bold, "girls rule the world" type of branding. We want to market towards women that know their worth, their talents, gifts, and abilities, and they know how to own their god-given sexiness. They stand for female empowerment, not feminism, and they are proud to be women and love that they have a place in this world.
*****We need a sexy, MODERN font mixed with an edginess and a touch of femininity.****
We need a logo and brand that not only speaks to the sporty, tough girls, but also the sexy, soft feminine girls, and every female in between. Draw inspiration from high-end, beauty and cosmetic products that are sold at Sephora. i.e. Urban Decay, Nars, Too Faced, Prada, Dior. This target market is from 20 to 35 years old. They have seen everything and are hard to impress and they need something that "looks cool" sitting out on the counter with all their other trendy beauty products. We also need a logo that fits in seamlessly with the typical Candy-coated, super-pretty Instagram model--so this is where the hearts and the color palatte will add some playfullness.
"Heart Your Heart" is our slogan. We are playing on the "I heart (fill in the blank)" trend. Translated, "HeartYourHeart" means "Love your [Heart shaped Booty]".
We would like the two "O's" in "Boost" to be used as hearts OR two circles with hearts cut out of the middle of the circles to represent the "O".
The symbol that is created with the two "O's" will end up being our icon that will further represent the brand, so it is very important that this is done the right way, sexy, but classy. Please do not make two hearts that look like a butt.
The colors that we would like to be used are black, white, and a deep electric blue which is shown as an example in the attached photo of the blue nail polish bottle, we will also consider a deep electric purple. (Example is also attached.) Also feel free to incorporate a metallic silver. (NOT GREY)
We need a CURRENT look, one that will push us into 2018. Feel free to play with something trendy, however, please keep in mind, "less is more" when it comes to the look we are pursuing.
Please reference the attached photos as a type of "mood board" for inspiration.
Any seasoned designer should be able to nail this with the extensive description we've given. Good luck and we appreciate every single candidate.