I have had my current logo for close to 3 years and pretty much did it myself, I am ready for a professional revamp or complete re-write. Although we are based in Cleveland, we support clients nationwide, which is important for clients to understand.
My business is set for very consistent growth in the next 5 years. I want to convey a professional, modern image, that resonates with Mac users. My targeted clients are a mix of: mid30s to late 40s, started with an iPhone, then ipad, then switched their business to Mac, or retail store or restaurant owners with macs at home that want an easy to use product.
The name was GlobalMac Consulting but is now switching to GlobalMac IT, shorter and sweeter. It is critical that the name GlobalMac is one word, with the G an M capitalized.
I like a clean, modern look to a logo.
Hope this blabbering can instill a small feel for what we do :)
Thanks and good luck to all!
added notes 2012-04-10
1. What elements from your previous logo would you like to retain?
the globe since it conveys that we are global and not limited to our local territory, over half of our clients are NOT in Cleveland.
2. What is the reason for modifying or redesigning your logo?
We are in the process of a lot of changes, getting an office soon, hiring employees…I feel our logo, being 3 years old is a bit outdated.
3. Does your company have a tagline or slogan that should be included with the logo?
GlobalMac IT Solutions - the IT and Solutions can be positioned anywhere, IT to the right, or the IT Solutions underneath.
The domain is globalmacit.com, so I think having the IT paired with GlobalMac would work better and may be more logical. readers can tell we are an IT company that works with Macs.
4. Why does your company use the colors, fonts, etc. that is does?
We are eco minded and conscious and live our lives this way and plan on our company being this way as well as we grow.
5. Where will the logo be primarily used?
Website. Then business cards, e-newsletters, eventually printed newsletters as well. Shirts eventually as well.
6. In your opinion, what defines a well-designed logo?
7.What restrictions, if any, might there be on the logo?
Using the Apple logo or close hints of it will be quickly banned by Apple, so it is line that cannot be crossed. Logo designs with too much of an Apple-ish looking logo will be cut for this reason. I can't risk paying for a logo then getting it thrown out due to infringement.
8. What adjectives should best describe your logo?
9. What feeling or message do you want your logo to convey to those who view it?
Confidence, I want to convey professionalism.
10. How would you like the typography to appear?
I can better voice what I don't want it to appear like: handwritten cartoonish, too thin.