Cali'Fun is a privately owned/operated "boutique" Receptive Operator (DMC) headquartered in Los Angeles created 11 years ago to offer international travelers a unique and memorable time when visiting the USA. Cali'fun specializes in customized itinerary and provides memorable experience crafting to the Foreign Independent Leisure and Business Traveler. We work primarily as a B2B marketplace but also have a B2C website and have a network of more than 600 travel agencies and tour operators across all French-speaking countries and the European market.
About the new logo:
We are now feeling the need to revisit our logo after almost 11 years and are making a total remake of our brand identity; only the service remains the same.
As you can tell by looking at our current logo, it is very labeled as beachy, californian, we are looking for a logo that is more UP to date, abscract, streamlined without palmtrees and waves.
Cali'Fun is growing and does not offer only products and activities in California, but also in the USA as a whole.
Therefore, we are looking for a more “abstract/neutral” logo which doesn’t communicate on a particular destination, but more about the fact that our offerings are fun, up to beat.
This logo needs to send a unique message, as unique as our service, in a modern, fresh look that symbolizes our young and dynamic team and values.
I tried to gather all types of useful information and examples to help us build a strong and efficient visual identity, that will stay with us in the years to come!
We would like a logo that grabs viewers attention. We think that a good way of doing so is by giving viewers a little puzzle to solve. There can also be a hidden symbolisim behind the logo which is represents fun through travel and activities.
Be creative and do something fun.
All travelers interested in fun activities to do in the USA. Also all the travel agencies and the tour operators that we work with.
Brand core values:
fun, air, water, land, experiences, family, activities
Anticipated Slogans: "Fun, intended.", "Experiences First!" "That's about fun!"