Need a flash of genius from you to help create the brand visual identity for 'Nuts about Indian'

Nuts about Indian

‘Nuts about Indian’ aims to be a new, breakthrough brand in the fresh, packaged ready-to-eat Indian meals category in Australia. We want to re-define the perception of Indian food and flip this category on its head by creating a brand that is creative, fun, playful and slightly quirky. We want to create a brand that is engaging, inspiring and that has a unique personality. Our core target audience is younger adults (say 18 to 35 years).

In terms of the specific design task, we want our brand’s visual identity to communicate the following elements:

• Primary elements → Creative, fun, light hearted, slightly quirky and a little nuts!

• Secondary elements → Rustic, hand-made, gourmet

• Tertiary elements (out of scope for brand design and will be activated through packaging) → Fresh, authentic, burst of flavours, delicious

We are open to exploring several different design styles, however we envisage incorporating some kind of visual element, which is creative, clever and subtle. This visual element is intended to humanise the brand by adding a unique personality, and potentially become an icon to represent the brand. This is where we’re really seeking your creativity and originality – so what we include and how we include it is totally up to you!!

In doing so, we want to create a really clean, fresh and original look - one that engages and inspires. Care must be taken to ensure that the brand doesn't come across as cheesy or childish in the process.

I have attached a compilation of brands which can hopefully serve as inspiration and give some sense of the type of look, feel and tonality we’re after. Again, these are examples only – so would love you to use your original imagination and creativity.

I look forward to collaborating with you all! Best of luck!! If you need to contact me, feel free to do so by leaving a message or calling me directly on +61 0433558981. Thank you!