Who am I?
A fitness apparel company that will merge the active(sports) lifestyle with the pursuit of holiness and the development of virtue. We will develop shirts, hats, etc. Down the line we are open to expanding with a book, motivational speeches at parishes/conferences, etc.
Visuals to Incorporate:
Text: (as to be incorporated into the logo - no preference to caps/lowercase)
Primary Mark: "Fit"
Secondary Mark: "Fit for Holiness"
Tertiary Mark: stylized cross by itself, no text
- Something that can work in a single color or tone
- Simple enough to be shrunk and distinguishable on something such as the back of a baseball cap or the chest/sleeve of a shirt
My Original Idea:
Incorporate visual of the cross into the “I” or the "T" of the word "Fit"
I am open to other ideas though.
Examples of other logos that appeal to me:
- Under Armour
- Optimum Nutrition
Tone/Feeling/Project Voice: what do I want this to say about me?
Adjectives you want to communicate / Personality of Logo?
How would you like your logo to be perceived?
- Something that speaks to all manner of athletes, sports, fitness pursuits
Male and female
Mostly the Young, but not off-putting to those who are generally older
Variety of Christians:
Christians who are more into their faith are more likely to purchase and wear Christian apparel than those who less into their faith.
I would also would like to appeal to new Christians who may be hesitant about wearing religious apparel in public because they don't want to appear as "too religious”. This might mean something that may have a degree of subtlety to it - something that at first glance might not scream Christian!
We would like our customers to be a “light” for all by visually representing the Christian faith in a positive way. This is to differentiate the "feel" or the impression of the apparel that is generally associated with something like a Catholic religious order that might otherwise communicate Christianity to be bland, plain, boring