Tell us a bit about who you are and the people you reach
We are a firearms training organization that is launching a new membership product called Guardian Nation. This logo is something we want members to identify with and to be proud of their membership. The idea is that members are prepared to be "sheepdogs" or people who are willing and able to defend and protect their "sheep" or "flocks" or the innocent and vulnerable of their communities from the "wolves" of this world. Incorporation of a "sheepdog" into the logo graphically somehow would be ideal, but is not an absolute requirement. If a sheepdog is used, it needs to be tough and resolute without coming off as appearing like a wolf. It does not have to be a traditional sheepdog, but a German Shepherd-style dog or something would work well. We would like a strong emphasis on the words "Guardian Nation" and anything that could be done to stylize the words to communicate the vision/mission would be great. We also feel it would be important to communicate that we are a firearms/self-defense company without having too many complicated design elements. So incorporation of a gun (or guns) and/or bullet elements is good. Also having a strong design/graphical element incorporated into the logo in such a way that could be used by itself as a sort of abbreviated logo would be great to have that potential flexibility in branding as well. Words that would communicate the feeling of this logo would be: tenacity, solidarity, confident, prepared, defensive.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Dark neutrals: Formality, mystery, exclusivity and luxury.
Blues: Knowledge, trust, calm and honesty.
Reds: Energy, action, passion and love.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards