I offer guided private hiking tours for small groups of foreign tourists in a local national park here in Finland. It's the typical Finnish scenery with forest and lakes. My service makes it as easy as possible for my customers to get to the national park and to enjoy their adventure in the less visited parts of the park. Everything has been taken care of for them, they can concentrate on their own personal experience of the Finnish nature. I only do private tours for 1 to 4 persons, and as such my service is very personal.
My customers have good income or are wealthy, they are customers of luxury brands and are ready to pay for something special.
I want my brand to tell my customers that (keywords for logo design in CAPITAL, you don't need to use them all):
- I'm FINNISH
- they can consider me as their FRIEND
- as we are friends, we are doing something TOGETHER, i.e. hiking
- my service is very SIMPLE and CLEAR for them
- our day will be RELAXED and PEACEFUL
- everything is GENUINE
- my service is just for them for the day, it's very PERSONAL.
I'm looking for HUMAN CONNECTION in the logo design. For inspiration, think of Frodo and Sam being on their adventure together.
See the reference files for examples that could give the idea of human connection and of doing something together through the use of hiker shapes, two figures would better give the impression of doing something together. The shapes could be something as simple as in the "the vegan kitty" design inspiration logo, or whatever you feel would look good. The shapes wouldn't need to be big and form a separate part of the logo, they could be together with the company name or part of it.
Please read the other notes for designers after the reference files, and please notice that trees are a very popular subject in logos, my competitors already have them in their logos, so I'm unlikely to choose such a logo.