We are selling a massage rolling stick (that we call The Acuroller Skin Stimulator) - which contains acupressure pinpointed balls designed to increase blood flow to the surface of the skin, helping to reduce impurities such as cellulite and also promote recovery for sore/tight muscles.
The main marketing angle in which we are taking with this product is geared towards women with insecurities about cellulite, and want a solution to rid this away once and for all.
Considering it is for women, we went with a more feminine approach with the overall color tones across our website (acuroller.com) - using purple and magenta.
We felt these colors really stand out and helps prospects and/or current customers to remember our brand more effectively.
We would like our logo to be somewhat feminine, yet exude a sense of premium-ness and authority.
We want our product, The Acuroller, the be known and remembered as the go-to solution for getting rid of cellulite, refining and enhancing skin appearance, while also providing pain relief for muscles.