Third time working with Rogger! Amazing delivery as always!
How SocketPlane started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
SocketPlane is a open source software company that is changing the landscape of computer networking. We create software that allows applications to be deployed and connected quickly, at scale in a way that is simple to use.
A "socket" is a pipe through which applications can communicate.
We coined the phrase, "socketplane" to describe the architectural layer in which multiple applications communicate over a network.
The target audience for this product/solution are engineers and managers working in IT.
What industry do you think your business is most related to?
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We are VERY keen on having a Narwhal as a mascot as there are some
great story elements here for us... I've collected some images here
for inspiration: http://salon.io/dave-tucker/narwhals
Why Narwhals? Well our product/solution firmly falls under the
category "Software Defined Networking". Our industry has frequently
referred to this as a unicorn as it's mythical, idealistic and most
definitely not real (or useful) :)
Narwhal tusks washed up on beaches gave life to the myth that
may be real and are affectionately referred to as the "Unicorn of
Our take is, that we have something that could be mistaken for a
unicorn (e.g is SDN) but is actually practical and very much real...
like the Narwhal.
The mascot/logo should fit with the general open source aesthetic
which is friendly, fun, playful, colorful.
It should be something that a developer would want to wear on a
I've also attached our current logo and some sketches of early ideas
I've had but no mascot as my art skills only stretch so far.