We are a socially-innovative coffee company that believes in the following statement: "The story of coffee begins with the people behind it."
We will, essentially, be a company that tells stories. On the ground, we will work directly with farmers to improve their quality of life. We will be exporting coffee to the United States and elsewhere as well as running coffee origin tours, beginning in Peru and Honduras.
Our name is Levanta Coffee. Why did we choose this name? Because of its several meanings in Spanish that match perfectly with our mission.
"Levanta" means in Spanish:
1. Get up
2. Rise up
3. Lift up
4. Wake up
We believe, as a socially-responible business, that improving coffee farmers' incomes will allow them to improve their own lives.
We will capture our audience by marketing the triumphs and struggles of coffee farmers to raise awareness of the economic injustice that has occurred for centuries in the world of coffee. Our logo must communicate these principles.