Tell us a bit about who you are and the people you reach
We are a newly constructed hotel located right near John F. Kennedy Airport in NYC (JFK Airport). We have 52 spacious rooms and our property provides convenience and comfort as it is located just down the road from JFK Airport (approximately 1-2 miles). We are an independent hotel (non-franchise/unbranded), but we want to make sure we can out compete our franchised competitors. Our main target will be the corporate traveler. We want our logo to have a corporate feel to it with a little bit of comfort. We want our logo to be the kind of logo that when someone sees it without seeing the name of the hotel they will still say "Hey! Thats The Skyline at JFK!". For example when someone sees the two trees logo they automatically know its a Double Tree Inn by Hilton. Think about all the franchises out their, Marriott, Choice Hotels, Hilton, etc. We want our hotels logo to be along those lines. Who knows, maybe one day we will start our own franchise, so we wanted to be prepared for that starting now. When we think about the name "The Skyline at JFK", we think about the airport and planes and travelers. We also think about city skylines and NYC (Manhattan), but we are also open to designs that include neither a skyline nor a plane. We are open to all suggestions. We just want a catchy yet sophisticated logo that could one day become the next big deal. We also want a logo that will work when we put the hotel name in or out. What we mean is, if we put "The Skyline at JFK" in or around the logo it will look just as good as it would with out the name included. Examples are the Marriott "M" logo, or the Comfort Inn logo, or the Double Tree by Hilton. All these could stand alone or they could be with the hotels name as well. I also want to mention that just because we are an airport hotel does not mean we are strictly targeting only corporate travelers. We are also targeting families and travelers who are coming to visit Manhattan and the greater NYC area. Our primary target of course is the corporate traveler, but we don't want to forget about the other travelers and guests that will be staying with us. We are a mid-level boutique hotel with a touch of elegance, luxury, simplicity, ideal location, great customer service, spacious rooms, and much more. Looking forward to seeing what everyone can come up with, thanks!
What industry do you think your business is most related to?
Travel & Hotel
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I am attaching to this file a picture of the web design template that our web team from Digital Hospitality has come up with our hotel. This is not the actual website page yet, but its a start. I wante to share this, because maybe it will provide some inspiration to all the designers competing in this contest. Hopefully you all can come up with a great logo design that can be incorporated into our website easily. But as I mentioned the website is not 100% set in stone yet, so be creative and wow us!
I also want to make sure I mention that our hotel's name is NOT "The Skyline", it is "The Skyline at JFK".