Behavior: Who are the customer?
They are millennial and gen z who go the gym as a routine
What do they want and how do they act?
They want to be the best. The want to succeed and they want to win. They are driven. They set goals
What are their habits? Are they formal in communication or do they use emojis? Are they online?
They often are direct. Wake up early. They believe in self-improvement and growth. They believe in hard work.
If so, what sites—social media, blogs, forums, etc.—do they visit? Go deep. Learn everything about your customers from the magazines and TV shows they consume to when and how often they use their smartphone.
Motivation: What prompts them to act?
Fear of weakness, Self-Discipline, Other Peoples opinion. Modern Masculine, Competition
Why would they come to you?
To become there best self. To bring out their strengths.
Influences: Who do they trust?
They trust coaches and people with credibility. And popular male Influencers.
For millennial men who go to the gym as a routine, Crixus is the only brand among all protein powders that offers quality protein powder, limited selection and emphasizes an distinct experience at a low price, because we are a Digital Native Vertical Brand that cuts out manufactures, leverages customer data, named after a Crixus( a gladiator) and feature modern packaging.
Build the best quality products to bring out your best out of your workout
We want to build better men
What are you most passionate about when it comes to your brand and business?
Encouraging modern masculinity. Instead of the big scary type, but we are still strong and able to get things done not in the gym but in other aspects of our life to.
What change do you want to evoke or create in the industry you’re in?
A push for more quality products for men.
What is your purpose?
To offer quality products to build men.
What are you good at? What’s your brand’s core genius?
Offering quality products that resonates with millennial and gen z men today
What makes you different from the pack? Do you have any advantages that make you stand out? Specific areas of expertise? Specific methodologies, i.e., ways of doing things that differ from your competition?
Clean ingredients feature modern packaging at a convenient price.
What do you want to be known for?
Quality, Price, Modern Masculinity
What are you offering in your business?
Whey protein with clean ingredients. No artificial ingredients, stevia or soy lecithin.
What services do you not want to provide?
What services do you plan to offer in the future?
Other supplements like pre workout and creatine
Why did you start your business? What was missing in your industry? What gap are you trying to fill?
The low quality and brand appeal. Most of the brands started are for gen x and baby boomers
What problems are you trying to solve for in your business? What solutions do you hope to provide?
Lack of quality products for men. Also we want brand appeal that represents that represents modern masculinity instead of the strong big and scary male type.
Describe your ideal customer. Who are they?
They are goal centric. Disciplined and want to achieve something in their life. They take their work seriously. These are primarily millennial and gen z men who go to the gym as a routine.
What’s your client’s biggest problem? What do they need you for?
They lack quality ingredients, and tasteful protein. They need us to offer them quality and convenient products for they work out.
What kind of transformation do you want your customers to experience?
We want to bring out their best capabilities in the customer
Be: A coach to millennial and gen z men and bring out their best selves. We want to help them set goals and develop. We want to be strong.
Do: Crixus, is the modern supplement brand that offers whey protein with clean ingredients.
Have: Our supplements bring out their best strengths, qualities and capabilities in men. They will not only perform better but have the confidence to succeed.
3 words that I first think about the brand: Discipline, Goals, Action
We are the first to offer a brand that resonates with modern customers
We are the only one to nail down and care about are target customer
We are the best at coaching and bring out the best in others.