Circuit is subscription-based service for delivery drivers who work for companies like DHL, Fedex, and many other smaller courier companies. Drivers use Circuits mobile app, and dispatchers (who manage multiple drivers) use the webapp.
The drivers or dispatchers add all stops into Circuit. The stops are usually parcel pickups and dropoffs. Circuit creates the most optimal delivery order for the driver(s). These routes are so efficient that drivers get home an hour earlier every day. Once the routes are created, drivers can use Circuit to navigate from stop to stop and check them off as they go.
Circuit is a modern, clean, friendly, easy to use, high quality product, and we're looking for a logo and/or wordmark to reflect this.
We've already tried a lot of combinations of location pins and the letter C. We're currently hoping to find something that's different, but still clearly related to the product.
Goals for this project:
• Primary: When a delivery driver is looking for a route planner app in the appstore and sees the appicon, he should immediately know Circuit is the right app for him
• Secondary: If possible, the icon should also work in the context of the team: automatically assign all parcels to drivers and create the fastest routes for them
Here are some of our previous explorations:
And here's the icon that has performed best so far:
Looking forward to seeing what you come up with!