Our Logo will be used in a variety of different formats. We will be using it on business cards, letterhead, our website and social media, in color. We will be using it on merchandise like backpacks and shirts in a single color. Usually this is White or Black, because of this we will only accept logos in 3 varieties (color, all white on a transparent background, all black on a transparent background). Our logo cannot just be 1 of these, it needs to be able to be all of these.
We want our logo to have our company name, but also some form of imagery. We do not consider the company name in a special font to be a logo. There needs to be some form of imagery or symbolism included.
We value creativity and out of the box thinking in our logo. We do not want something that is overly generic or obvious, but a creative spin on the usual themes.
We are a tour and travel company. We sell inspiration, adventure, exploration, wanderlust and education through experiences. There is no shortage of ideas to work from. Travel is an adventure. We want to inspire our customers to experience the adventure of travel with us.
We REALLY hate clip art. If it reminds me of clip art from 1990's Microsoft Office then we are probably going to archive it. We also do not like monochromatic logos. Even though we need our logo in some formats to be just one color. The main design that is in color, we want some degree of vibrancy. Having said that we do not want to look like a rainbow. Vibrancy along with subtly and a bit of sophistication.
If you go to our website (tourservicesinc.com), you might notice our original logo. That logo is way too simple and was a cheap placeholder that we made using Squarespace logo generator. We want something MORE than just a $10 logo generator with some clip art.
Please note that our website is under construction right now and is very bare. For a full understanding of our services go to our services page.