We are looking for a simple design that gives the user an at-a-glance understanding of our company. We are an online grocery/butcher. That allows them to both choose and customize their products.
1) Please keep in mind that (although now we are focused on the sales of meat) we want to evolve into a full groceries company. Thus, the best logos should serve both scenarios.
2) The logo should make the customer trust the company and become interested in learning more about it. Our unique value proposition is centered at RELIABILITY and CONVENIENCE. These core values have to be present in the logo.