The name is based on the word "Within" but written with 2 normal V's (spelled Vvithin).
Could do something smart with the logo to make this memorable and give it some meaning (maybe put a V inside another V somehow (but still make it look like a W) or make one V larger like the following "Vv" and some how make them integrated in a cool way. I'm open to suggestions.
It does NOT need to be a symbol (it can be just a clean text but it should still be unique and distinctive in some way)
Also would like to add that blue is not necessary, it is just an idea. So the logo could be any of those colours I have in the brief, but doesn't necessarily need to include all of them.
Potentially also so I can use just the "Vv" symbol as stand alone.
So one with the full text "Vvithin" and one with only the "Vv".
I'd like the brand to feel like a edgy and inspiring lifestyle brand.
I think it should be clean, minimalistic and smart. Please note it should NOT feel too like fitness brand in the look and feel as I'm going after a broader market (so more lifestyle). Also needs to look a bit sophisticated and serious as the company will be science based.
The main audience is men.
Examples of brands/logos I like:
I've posted some picture examples of the logos I like the look and feel of.