We are a tiny local business, that have just started selling a face and body coffee scrub, just like Franks Body https://www.frankbody.com/ca/?utm_r…ogle.ca%2F .
we enjoy the style of this brand, love the colour and feel of it. https://www.vancouvercoffeesnob.com…g_9861-01/
We are using white containers similar to the pots that Lush uses. We don't want any coffee beans on the design, and we want the design/font to be cute with a sharp edge, clean and minimal. We enjoy Japanese culture and designs. We don't want it to be very famine, girly or kid like. We want the design to have the potential to be more than a cosmetic brand, something that can go on clothing.
The brand is going to represent clarity, honesty, and transparency. We are calling it skrub which is what it does. a coffee scrub, its a very literal name of its functions. So we will be branding it in a way to show that our word has value, we don't hide things from our costumers, and we follow through on our promise.
Our targeted end users are specifically 60 percent women, urban professionals between the ages of 24 and 54, with at least some post-secondary degree, they also tend to have an active lifestyle, where mind and body wellness are important to them. Moreover, they more than likely belong to a health club, and enjoy cocktails.