we're liking the concepts that focus on minimal representation of a hiking pack rather than a map pin. unless you're feeling really confident with a concept, it's probably safest to avoid the use of a map pin in the logo. Thanks!
The logo will be used as an **app icon**, and within the UI of the app, so Ideally it logo would be minimal, potentially with a single color "icon" version that will look good very small in the UI of the app as well as a more detailed logo version that will work as the app icon.
A "Rucksack" is a bag with shoulder straps that allow it to be carried on someone's back, typically made of a strong, waterproof material and widely used by hikers; a backpack.
Please stay away from highly detailed illustrations of backpacks. We'd love to see the idea of a rucksack distilled / abstracted into something that represents a rucksack, but not a detailed illustration of a backpack.
We are open to exploring color variations based on the hex codes included in this brief, but the logo should be able to display in single color as well as full color
We would be interested in seeing some ideas leveraging the R in rucksack but please refrain from visualizing the product name in any way besides just "r" or "rucksack". Do not separate the word into two lines: ("ruk" "sack")
I have attached some ideas we were playing around with that we do NOT like just so you know where we don't want to take this. (there's just too much detail in this illustration. it doesn't scale to an app icon or a UI icon properly.
As deliverables we require vector assets (illustrator or sketch is good) No raster submissions please.
Thanks, and good luck!