Bentonm got their new logo design by running a design contest:
The DCTuner - a NEW Massager - needs the perfect logo
Check out Bentonm's Logo design contest…
We develop and market percussive therapy massage devices used to remove tension from the body. The logo we need designed in this contract is for our brand new massager called the "DCTuner".
Logo types to explore
The DCTuner is a technologically advanced and powerful electric body massager used to perform percussive therapy. It is a cutting-edge health and fitness tool that utilizes its design to achieve superior functionality and performance compared to any of its competitors. DCTuner users are left with a profoundly therapeutic experience and a lasting impression. Similar, yet less-effective versions of this type of product can be found at stores like Brookstone, The Sharper Image, The Back Store and HealthyBack, and at many other online retailers. The DCTuner’s primary design advantage is its much larger stroke range of 19mm; its competitors’ stroke ranges are only between 2mm and 7mm. Combined with a rotary speed controller, the DCTuner’s larger stroke range allows it to be effectively used at much lower frequencies, which has a greater mobilizing effect on the entire muscle and provides a deeper vibrational penetration into the tissues – all combining to have a powerful “tuning” effect on the body. The DCTuner also boasts a robust electric motor that has more torque and comparable speed relative to any other competitor. And at high frequencies, the DCTuner will still provide an effect similar to its competitors’ products. Its natural curves give it a sleek organic look, and the handle and frequency controller has been engineered for ideal hand and wrist ergonomics. The DCTuner’s natural design combined with its more powerful electric motor gives it the essence of a jaguar or shark and not a panda bear or rabbit. The purpose of this contest is to create a logo that speaks to the effectiveness of the DCTuner as a dynamic and effective massage, fitness, and therapy tool. The winner of this contest will be the individual who can capture the elements of strength, power, and integrity while not losing the elements of fluidity and balance. Note: Be creative and experiment with all formats. (DC Tuner / D.C.Tuner / etc.) However, we are certain that the “Tuner” portion of the Logo must dominate and grab the eye. Users’ of the DCTuner have already begun to nickname the device simply “the Tuner” which is something we expect and are not opposed to. Secondary Note: The DCTuner is one product of a line of products that is offered by our company. The “DCT” in this logo might be used as a signature piece in front of all our product names. As such if you are able to make the “DCT” have stand alone appeal such that it can be used with other product names without looking out of place then we may contract with you to do more logo work with us! Good luck and have fun. And thank you in advance for your effort with this contest. The DCTuner is expected to be released to the market in the spring of 2012 – and we expect to sell lots! This will be a great addition to your portfolio of work! Thank you.
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Bentonm collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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