Cruise America is the nation's largest RV rental firm with 125+ locations in the U.S. and Canada. Family owned business that serves individuals, families, friends, and the likes providing 4 types of C class motorhomes for rent in North America. Comprised of US and International customers with more than 4k vehicles in the fleet.
45 years old entering 46th year and 30th year for Canada and the business relies on the individual market to rent out the fleet. We are the venue or the means to a vacation. A house on wheels has many perks, but the purpose of our product is to put individuals on amazing vacations/on the road to explore the United States and beyond.
We have a logo which we will not share, but would like to see a fresh look at a logo from original designers to see how we can modernize, but also have a new perspective on the look and feel of this amazing company. Check out the winner on the design contest page Northern Cafe racers. We are a motorhome or RV, but love the way they tied in the outdoors in that logo. We are looking for something more modernized from our old logo which seems to be a bit dated. The design should include the blue and red and white thats on our website. If you see the logo there, you can see why we are looking at new fonts and styles to bring out this amazing brand to all generations. We service all income levels and ages so its important that it's simple, but powerful. We want to be inspirational but educational and most importantly we want the logo to exemplify the urge to get outdoors and camp. We are the means to the vacation, so think about all the potential the logo has. Go to our instagram @cruiseamericarv to see our hashtags and amazing photos and educational pieces to help you envision this brand.
This is very unique from the startups you get as we are established, so pay close attention to the attributes we have described above. We want a consistent brand that can and will captivate our audience. We don't want it to be dated 5 years from now, but it can't be too modern or it will not appeal to our "regular guy" audience.