Read this article on the logo evolution of big brands, this is our end goal.
It's important you refer to the attached copywright logos for reference! They are very popular brand wise, so the logo we choose will be used across all locations. I want less AMERICA themes as it's clear if represented visually that it's Cruise America. We need to make sure you and the customer doesn't think its CRUISE SHIPS! It's motorhomes, house on wheels. You can focus your efforts on a brand revamp or a design for the next 10 years. See examples like Coke, Pepsi, you name it, the logo's evolve over the years. I don't want something so different we are starting over. We have a brand, we have a logo, but it's now outdated and need top design talent to bring the latest and greatest look of this current logo. Attached in the files are our preivous logo's to use as a backbone. Font changes, color changes, all fine. Lets show some options, keeping colors is fine too, just about modernizing it. The winner of this design will be the artistic designer whos good at taking an existing logo and redefining it. With 46 years in the business, this logo is everywhere so if we decided on a newer version of it, we would be implementing over the coming years and this would be really powerful for the designer's resume. May land massive engagements given our companies size and presence. Dont submit to submit, quality designs and think - logo is here to stay need a new one for the next 10-20 years.
You have no rights to these logos, I am providing them to use as you look at the new options. These are all copywright and trademarked, so dont share these with others or use them in anyway. I want them for you to build off of. Not starting from scratch.
Research big companies and follow the EVOLVING NATURE OF AN EXISTING LOGO. THATS WHAT THIS IS! Good luck.