Jonathan was awesome to work with - going through a number of revisions and tweaks. His design was fun and creative and we are so happy with the end result!
Great work as always Radmila! Every time this is great design work. Will be back!
How pashenkova started their logo design journey
Who are you known as?
What’s your company slogan?
Tell us a bit about who you are and the people you reach
We are a start-up CrossFit gym, offering quality physical fitness training to improve the lives of our clients. We are located in Stuttgart, Germany. Our target audience is 25-40 year old Stuttgarters who live hip, city lifestyles. They will be coming to us for a very tough work out.
What industry do you think your business is most related to?
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The name "0711" is the local area code here. As our name means Stuttgart, we're looking for a logo which merges the idea of Stuttgart with fitness. We have an initial concept of using a motif of a black horse over yellow as in the Stuttgart coat of arms (attached), but we are open to other ideas (note: logo can have a horse reminiscent of that in the coat of arms but we cannot use that one directly). We would like a logo that is clean and hip. We also thought about a muscular horse as a character. Since the workouts will be tough the logo should look strong, tough, hard, etc.
We like the look of the attached horse file - you can try to incorporate it or something similar into the design. What we like is the look of the horse's body and strength.
Here are some descriptors we'd like the feeling of the logo to evoke: