We sell travel gear (luggage, packing cubes, backpacks) to travelers. Our aim is to create a brand which helps our customers experience travel in the best way possible by being properly prepared and packed for every type of adventure. We call this ideal travel state "Traveling Tranquilo". Its that elated feeling of living out your travel dreams where you connect with your new destination, the present moment, and yourself. Our sole purpose is to help customers experience this!
Our motto is Prepare. Pack. Travel Tranquilo. Its not required to be included, but I'm not opposed either.
I want our logo to embody this spirit of travel, of pushing boundaries (physical and personal), and the excitement that goes along with traveling.
I'd like to explore the 'tranquilo' side of our name. Something calm, relaxing. Or incorporating a 'T' somewhere in the logo? I also thought there could be something with blending the two languages (English - Traveling and Spanish - Tranquilo) as a symbol of travel? However, I'm not set on either of these, and would prefer for you to run with what inspires you.
Our target audience are younger college age students studying or interning abroad, all the way up to established travelers in their early to mid 30's. So I'm looking for something younger, approachable, playful, yet trustworthy.
I appreciate all the efforts you put into each design, and will do my best to respond to each one with feedback.
If more info is needed, please take a look at our website to get a more complete picture: https://travelingtranquilo.com/