target market- see my explanation of my target market above.
style/colour- Logo needs to be stylish and have red and black colours. The red needs to make an impact without being overpowering (needs to be subtle but powerful)
colour- please also note that the product will have a black backround. Therfore, the WRITING ON THE LOGO NEEDS TO BE IN RED/WHITE AS BLACK WRITING WILL NOT SHOW WHEN LOGO IS PRINTED ONTO PRODUCT.
name- the name for the logo is professional posture. I am relaxed whether the professional or the posture goes on the top/bottom of the logo (e.g. posture could go above professional if you feel this works well)
notes- the use of big images is discouraged.
summary- I need a classy, stylish logo which will appeal to middle aged men. The logo needs to have red in to grab the customers attention and make a lasting impact as well as to stand out from the crowd without being over powerful (product is worn under clothes please bear that in mind)
I do NOT want the logo to come across as a "gym/fitness" logo, it needs to be more sophisticated/stylish whilst still appealing to men.
Thanks guys, appreciate all work and time.