Our primary target audience is executives of chains of restaurants and retail stores.
Our secondary audience is small business owners who own a single retail or food service location.
Requirements (or want/dont’ want)
The logo must be clean and professional. It should appeal to executives of large chains as well as small business owners.
The logo should primarily communicate the idea of quiet confidence in our position as the best POS solution on the market. It should also communicate our company principles of efficiency and reliability.
The pictorial aspect of the logo should communicate the idea of a "zenith", defined as "an imaginary point directly 'above' a particular location, on the imaginary celestial sphere." I think an abstract drawing of a mountaintop would communicate this idea very well but I am open to other ideas.
The logo will be used for our company website and print brochures.
The logo should include our company name (ZenithPOS).
All images used in the logo should be royalty free.
The logo should be provided as a layered PSD or AI file at print resolution.