Abralee needed a new logo design and created a contest on 99designs.
A winner was selected from 207 designs submitted by 63 freelance designers.
Best silicone personal lubricant on the market
Something that would work in 1C, or reverse white against multiple color backgrounds.
Target market is 18-50 years old, dynamic, cutting edge, well educated, internet-savvy, premium-paying, open minded, gay/lesbian/bisexual/metrosexual.
Logo should communicate the following: strong, bold, full of power and energy. Vital. Confident. Independent. Not about following the crowd. Non-conformist. Innovative, breaking new ground.
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