How functionalformulas started their logo design journey
Who are you known as?
What’s your company slogan?
Fueling Elite Performance
Tell us a bit about who you are and the people you reach
Functional Formulas was created for CrossFit athletes and busy people who value optimizing physical performance, well being, and being involved with what goes into their bodies.
Functional Formulas sells nutritional supplement products designed to enhance performance and recovery in Crossfit training or other high intensity fitness regimens.
Functional Formulas also offers a "supplement bartender" service which customizes nutritional blends based on customer preference.
What industry do you think your business is most related to?
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I would like to communicate a modern Crossfit/Fitness oriented lettering style similar to companies in the industry.
If possible, I would be interested in creative, yet simple, logo options that try to tie in the "better living/performance through science" theme. One idea was to include a kettlebell(crossfit equipment) with a science/technical image such as an Erlenmeyer flask or gears. Be creative!