How ArmadilloPepper started their logo design journey
Who are you known as?
What’s your company slogan?
OPTIONAL: Hot Sauce, BBQ Sauce, Jerky & Fiery Snack Store
Tell us a bit about who you are and the people you reach
Armadillo Pepper specializes in the Hot Sauces, award-winning BBQ Sauces, Beef and Wild Game Jerky and other fiery food items. We also offer a large selection of specialty food gift baskets and honey. We sell through http://www.ArmadilloPepper.com and our retail store in Jacksonville, FL.
What industry do you think your business is most related to?
Food & Drink
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
An Amadillo is a must. In the sketch, we like the idea of the pepper, but the Armadillo needs to play a bigger role (pepper is too large). In the sketch we don't want the honey either. We like the idea of having an Armadillo as our central character/theme. He should be edgy, mischievous, smart-ass, maybe sarcastic and memorable (closest example I can think of is the old cartoon dog Muttley's laugh). He eats very hot sauce (fire)! This character needs to come across in the Armadillo's face. The sketch and round logo we uploaded were both internal attempts that we aborted and decided to hire a professional. I like the edgy, colorful look of the round logo, but it may be too busy.