This is real climbing, we're talking ice axes, crampons, ropes, adventure, altitude. The logo has to say serious adventure, but the title Mont Blanc or Bust means that we're not arrogant and don't take ourselves too seriously. You don't have to be a climber to climb Mont Blanc, but you need to be very fit. This is for anyone who is very fit. The logo must inspire anyone who loves the mountains. The logos above that I have attached inspire me - they are a coat of arms - a fellowship of people with a common purpose and common love of adventure in the outdoors.
You will notice the words Mont Blanc or Bust on our homepage. I quite like this style, but I can be convinced otherwise!