Matson & Ridley Safaris is unique in that it’s all about offering life changing journeys to Africa that make a difference. The safaris M&R recommend offer luxury, comfort and safety - and an extraordinary life experience in some of the most beautiful parts of Africa.
Matson & Ridley Safaris is run by Dr Tammie Matson, renowned elephant expert and author - She only uses camps that she has first hand experience with, that are not only the highest standard but also help local communities and wildlife thrive by sharing in the profits derived from the safaris. HERE'S THE WEBSITE - http://www.tammiematson.com
Tammie uses much of the proceeds to support her conservation work to protect and conserve elephants (Here's a link to her current campaign to reduce ivory consumption http://www.letelephantsbeelephants.org)
The Safaris are high end luxury and the target audience can be broken down as follows
55% female aged 40-65 - conservation aware and well educated looking for a life experience
30% Couples in their 50-60's - frequent travellers likely to be highly mobile often semi retired - wealthy
10% Family - well travelled, looking for a bonding experience - and family experience never to be forgotten - want kids to be exposed to a different perspective on life in safety and with a genuine company.
Clientelle are global - with current strongest markets in Australia and Singapore
Key for us is the logo works in colour and Black and white
look and feel - reasonably simple logo stylish, classic and adventure
Leather and gold