We are starting with a logo then will be moving on to packaging design for this product.
We want brand to look like it was started by a big company and that it could have been around for years.
We want the logo to communicate an accessible, familiar, established, bold, clean, desirable, distinct company.
NO maritime references (i.e. no anchors, sails, boats, water, ocean, waves, etc.)
Two-dimensional (should work in black/white).
Timeless (not of a specific era, not evidently trendy looking)