What are we selling?
A Premium fresh and delicious home-made muesli lightly baked and made
Delicious, unprocessed muesli lightly baked and made fresh to order
from our family to yours.
How are we standing out from the crowd?
Made fresh to order
Sweetened using natural locally produced honey, sourced direct from
Where possible we choose to use organic, chemical free, Australian
What is our personality or tone?
Fun, fresh, healthy, energetic, cheeky, happy – but serious about
great tasting, yummy, fresh muesli
Tone References: Nudie / Vinomofo
Theme/visual Influences; Sunrises, beach, sand, surf, outdoor living
who’s our target audience?
Anyone looking for a great tasting breakfast, full of natural,
healthy ingredients, made fresh to order
People who like to support producers at local community Markets and
understand that fresh, home-made food comes at a premium cost
How would you describe Mike’s Muesli?
The most awesomely, delicious, fresh, home-made muesli you can wrap
your mouth around…well we think so anyway!
Sounds insanely tasty! Well it is full of nuts – 7 varieties of
seeds and nuts including whole almonds ,brazil & walnuts pieces, plus
our blend of spices and juicy dried fruits make it deliciously
satisfying. (make it oh so yummy and satisfying)
Sounds too good! - Where possible we use organic, chemical free, raw
Australian products and lightly bake and blend them together. So
it’s of exceptional quality and pretty good for you too!
Sounds like a sweet deal! Well you can thank the direct-from-the-hive
honey and pure maple syrup for the natural sweetness, but it’s true
that we only make it fresh to order
Available Muesli Blends
• A Date with Mike (blended with nuts, fruit & diced dates –
• Wake up with Mike (blended with nuts and fruit)
• Nuts about Mike (blended with nuts - no fruit)
Mike has grown up on Sydney’s Northern beaches and has a passion
for the beach and surf sports. After any early paddle he comes home
looking for healthy, tasty, satisfying breakfasts which lead him to
develop Mike’s Muesli. Mike cooks and blends every batch of Muesli
so you know it’s made with love from his home to yours.