- We're a juice company but our brand concept is highly influenced by the surf culture. We (founders) grew up near the ocean and love to surf, we love and understand the nature's wonder. We want our brand logo and brand image to be really cool, fresh, clean and modern. (minimalism, stylish, simple, creative, innovative, modern, urban + a bit of mellow hippy taste)
- We'll be opening our first juice bar store at one of the hottest trendy spot of the city, main target audience would be an adult women and men aged from 19 to around 40 with mid to high income level, fashion and style conscious people. We're guessing 70% female and 30% male customers.
- We prefer only the first letters of each word to be capitalized (Grasshopper Cleanse Co.) and every words in same font style and size.
- We're looking for really cool, simple and creative shape or a symbol!
About brand name:
For us, the word 'grasshopper' doesn't mean what people usually think it mean (which is an insect). It can be anyone who are fed up with his/her life in today's modern living, exhausted and fatigued ones struggling the harsh realities of life; work, money, power, the era of limitless competition, materialism, pollution, etc. and many other social issues. As we grow up, we search for true happiness, but in a wrong way.
Imagine kids and families screaming and running around the state park, the ocean, or the garden under perfect weather with a bright sunlight with a big smile on their faces. We can get this purifying feeling by just imaging kids having fun on the green grass or by just picturing ourselves standing at the blue ocean just like when we were running and hopping on the green grass back in the days.
We realized that we become more happy when we commune with nature and that only the nature can cleanse our tainted soul from modern society.
Untainted pureness, the greatness of nature, the joy of spirit. That's grasshopper cleanse.