Most importantly, avoid a logo that emphasizes our initials. DTJuice.com is taken by somebody else--not a local competitor, but I still want to avoid the "DT" thing at all costs pretty much. We are doubletakejuice.com. Preferably, the logo would be simple enough to decipher at fairly small sizes as our current label is pretty small.
I'd like something clever, not obvious--a logo that requires a double take to fully understand. Whitespace elements are a possibility, but a logo that incorporates subtle things will be looked at more favorably. Also logos that include ".com" are preferred.
These are our bottles: http://mckernan.com/store/GLASS-BOT…55360.html
I'd like something more professional/elegant than cartoony. Yeah--not cartoony, especially the font.
We are a small business, not a large corporation. We juice in small batches, and we personally buy the best produce from the best orchards. We don't sell retail because our juice should be consumed as soon as possible--we deliver same day it's juiced--but the logo does need to be catchy enough to grab the attention of employees going to a well-stocked fridge of free drinks.