Create a captivating logo for a brand new bright and cheerful sandwich cafe

Sandwich Joy

Fresh tastes. Big smiles

This sandwich shop is a trendy takeaway /small café which serves delicious sandwiches that are freshly prepared in the shop daily. The variety of sandwiches includes traditional recipes with special twists and new flavours (japanese sandwiches) that cater to the Asian tastebuds. To compliment the sandwiches, the café will serve coffees, teas and drinks carefully chosen and made to satisfy the customers. Whether the customer needs a quick breakfast before going to office, a wholesome light meal in the middle of the work day, something to munch during a meeting or just an excellent cuppa to perk him up, he will find the convenient and delicious solution in this sandwich shop.

The target customers are 25-45 years old middle class working adults.

The ambience and service are bright and cheerful so that every customer who comes through the shop will leave feeling happy to return again.

The shop will be decorated / renovated according to santorini style -- white washed walls, blue door frames, grey pebble floor. It will be brightly lit and the display cabinet with a variety of colourful sandwiches

I'd like to explore the following colors:

Blues: Knowledge, trust, calm and honesty.
Aquas: Empathy, compassion, clarity and precision.
Let designers make suggestions:

The sandwiches will include a number of asian/japanese flavours eg katsu sando, spam/seaweed/omelette, panfried tofu with peanut sauce, teriyaki chicken