I've included a better formatted version of the brief in a PDF attached.
Create a unique brand identity for a new type of Cybersecurity company
The tech industry and media is having a frenzy over the new Messaging Services provided by companies such Slack, HipChat, WeChat etc. And in the past 3 months Facebook Messenger, Skype, WeChat and Apple iMessage were all opened up to developers who can now build applications that integrate with those services.
MetaCert is the 1st company in the world to create security solutions for these services.
MetaCert is changing direction so the current website doesn’t really do our products justice. So we are looking to rebrand and then redesign all of our websites with new products. So this brand identity is extremely important because it will be used to inspire all other designs.
Be inspired by the Tesla shield icon and word-mark. I love the dramatic effect of both.
Marvel and the new superman colors are also to be used for inspiration – but don’t make the shield look like superman or it will come across as gimmicky.
Please display your logo concept by itself and on the 3 websites
Show what the shield looks like with and without the word-mark. And show the word-mark by itself. Both need to live together and apart. When displaying the logo on sites, please make sure to use the size that would be implemented – don’t make it bigger just to stand out.
Use METACERT. It’s one word.
Use different shades of grey mostly. You can show a blue if you wish.
Place the word-mark to the right of the shield and under the shield.
Not necessary, but I highly recommend you include a version of your word-mark with our existing shield (without editing the shield shape/form). I really like our shield – it’s the name-mark that’s too light and not dramatic enough. It’s not strong enough on our websites.
“M” should be incorporated inside the shield.
Be dramatic. But not over the top.
Don't use black in the word-mark.
Don’t use lowercase for METACERT
Don’t make META different to CERT – it’s one word.
Don’t put METACERT inside the shield.
Don’t provide a logo without showing what it looks like on websites.
DON’T provide any concepts of physical objects – e.g. don’t provide a logo on a wall – that doesn’t help me with seeing the implementation. Might look great but it doesn’t translate to online ☺
I've also included screen shots of where our logo is being used on other sites. I need to visualize how the new logo would sit - with and without the word-mark.