We want our brand to capture a few of the following elements:
-Natural / clean: any branding should evoke a clean and natural feeling, since our product will be using primarily natural ingredients
-Trust: since people will be using this to clean sensitive areas of their bodies, we want people to trust the brand and view it as safe for personal use
-Clear Purpose: we want people to know explicitly from our logo and branding what this product is designed for.
-High-end: while our product won't be expensive, we want it to have a luxurious aesthetic.
-Humorous: this is a product that helps people clean their butts, so we don't want to take ourselves too seriously. We want people to smile when they see our brand, but we want to be tasteful with our humor, so please nothing vulgar.
Examples of companies that effectively capture these brand elements: Poo-Pourri, Squatty Potty, Chubbies.
Design ideas to consider - we want designers to incorporate toilet & bathroom elements into their designs. Below are some examples of ideas we had that may be worth exploring. That said, we're very open to any creative ideas you have. Our ideas:
-Turn the entire word into one long strand of toilet paper
-Make the accent mark over the "ó" in Colón into a spray (to represent how our spray would be used)
-Turn the "C" in Colón into a toilet seat
Thanks and looking forward to your submissions!