Topical products, mostly skin care that contain cannabinoids from hemp. They contain less than 0.3%THC, so do not get you high, but they can make you feel calm, relaxed as well as helping to heal skin conditions from eczema, to acne, anti-aging (wrinkle fighting) as well as fighting certain types of cancers. Topical application of non-psychoactive cannabinoids.
The first 3 products I am launching on my own are: a multi use "Oh so CLEVER! Balm" a "How CLEVER! Deodorant" and a "Seriously CLEVER! Sunscreen". These are for a younger target audience eg. 18-40years and may slightly more expensive than other deodorants / sunscreens, but still accessible and fun products. Later, (most likely after a proposed partnership) I will be launching a more high-end range of anti-aging products ++CLEVER! target audience 35+. Where the theme does incorporate Gold coloring, so I may need to change the color of the logo for this range.
It's important to know that these products while making you feel good inside and look good outside do not get you high. Therefore, I would like a logo designed around the word CLEVER! (the trademark application was submitted with the exclamation mark included). When it comes to the individual products as mentioned, there may be tag on names e.g. "Seriously CLEVER! Sunscreen" or "How CLEVER! Deodorant" so the logo would have to allow for these words either laterally or above/below it.
The products are all-natural/organic, contain no chemicals and use nature to heal. I do want the brand to look cool, artistic.
Although I do want to highlight that they are based around hemp cannabinoids and I don't mind incorporating something of the hemp leaf or plant, I don't want to go too heavy on that as people may assume it gets you high like weed.