The target audience is pregnant and post natal women and mothers of all age groups. I would most like to appeal to the new mum, who may be a stay at home mum or a mum struggling to meet the demands of motherhood and employment.
My target audience will find most appealing the flexibility of my sessions; the chance for social interaction with other mums in the community and the fact that babies will be welcome during exercise sessions.
My classes will be affordable, as I am not in a high profile location, but I don't want my logo to appear cheap.
Classes are held in outdoor and indoor settings.
I would like my logo to look healthy, fresh and revitalising, which is why I have chosen citrus colours against brown.
I don't want anything cartoon-like or too girlish. I prefer something more elegant and simplistic.
I have an idea of using the letter 'B' in the name to incorporate a graphic. Possibly the 'B' could be a silhouette of a pregnant figure on one side against a slim, sexy figure on the other. This is just a suggestion, I would like to see how it looks before I decide.
Otherwise I would just like something very simple using mostly type but incorporating the colours chosen.
I really love the 'Hungry For Life' sample logo I have provided. Love the use of the female silhouette showing the stages form pregnancy through to holding the child. It is one way to portray that my business caters for each stage of pregnancy and beyond. Would love to see some examples incorporating this idea.
Also love the 'Nutrition for Health' logo in the samples above. This concept would also work well for my business. Using a graphic to represent exercise, nutrition, bump and beyond in each square.