The company provides security personnel and security management / risk management consultancy - security professionals, bodyguards, chauffeur drivers etc.
The target audience is ultra high net worth individuals, high end retailers (Prada, Gucci, Louis Vuitton, Laboutin, Cartier, etc etc etc) - all the high end shops you would expect to find in the highest end of the retail spectrum
The logo should attempt to conjure up images of luxury, elegance, class, sophistication, seriousness, professionalism, reliability.
The logo is going to be used hopefully on business cards, business stationary, metal pin badge's for all employee's (should look elegant as it will be worn in prestigious locations), vehicle livery, clothing (jackets, ties, coats, blazers etc)
I have no preference on colours to use or to avoid, however, I want to get the branding correct from the start, I would like something which I can keep for life and build into a strong successful brand which will be recognised in years to come.